What often comes to your mind when you hear the word SEO? Where do you tend to focus your energy when you are trying to improve your website’s SEO ranking?    

A lot of people actually focus a large part of their time on the keywords itself and not much else. But, if you have been working hard on keyword optimization yet you’re still not getting the right results that you want, then you might need to take into consideration some other factors, which affect your SEO ranking.  

As a matter of fact, search engine algorithms do not only rate your keyword relevance on pages, as well as in the meta data, relative to the search terms of the user. The truth is that they also evaluate other information like how long your visitors stay on your page, the broken links, rate of bounce, inbound and outbound links, pages viewed, and so on.  

But wait, there’s more:  

Getting internet users to stay on your page and interact with the content can actually boost the ranking of your side and you can be able to do so through improving the experience of your users as well as your website’s usability.  

Using keywords in order to get users to click through to your website is actually a part helpful. Having said that, if you approach search engine optimization as optimizing your page for search engine users, chances are the notion of your website’s user-friendliness becomes a very important factor.  

In this post, we will take a look at the different aspects of website usability, which affects the ranking of your website, how to improve the rankings of search engine optimization through improving the usability of your website, as well as what to do when there is some conflict between the best practices and usability of SEO.  

What Does Website Usability Mean?  

Website usability encompasses a lot of website design elements and most of which are tied to conversion.   

Below, you will learn some few important things that can greatly affect the ranking of your website if it’s done with the help of a professional:  

Effectiveness  

Can visitors achieve their objectives the moment then land on your page? For example, can they find the right information that they need from your website? Can they order the products they like? Can they get reliable contact information of your company for customer support? These things are actually important to effectively rank your website.  

Efficiency  

Next to effectiveness is efficiency. Aside from being able to achieve the right objective, you should also assess how quick your page visitors can complete certain tasks. If users can’t be able to find what they need efficiently and effectively on your page, they’re most likely to leave. Do you know what’s wrong with this? The shorter time they tend to spend on your space might have negative effects on your SEO ranking. To know more tips about how to effectively improve your SEO campaign, consider contacting the professionals such as SEO expert Houston.